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Tuesday, February 13, 2007

A Sad Day in Olive Oil History



43eleven Authentic Italian Foods is now closed. This business that I started with my partner Marco about 14 months ago just did not have the success we had hoped for. As you may know, we had 10-15 restaurant customers we sold olive oil to and then we had our retail store and an online store.

43eleven was a great experience. We started a business from scratch, imported exclusive Olive Oils from Chianti, Coffee from Rome, and snack products directly form Italy. We found great local vendors for cheeses, meats, pastas, sauces and over 200 other authentic Italian products. We got great feedback from our customers and over 1000 of you signed up for our monthly e-newsletter. I'll take everything I learned and use it in whatever the future brings.

So, what's next?
Well, I am not sure just yet, but what I am sure of is I want to remain in the specialty food business. It is such a passion to find and share great food (and wine) products! So, for the short-term, I will continue writing the e-newsletter monthly and post stories to this blog. If you are not on the 43eleven e-mail list or are not sure, and would like to receive updates, please e-mail me at brian@artisantaste.com

Brian Cohee